TUTORIAL & REVIEW: Schwarzkopf Brilliance Luminance Intense Permanent Colour Hair Dye (Red Passion)

11:40:00 AM

So as we all know, going for regular salon visits to keep your hair colour on point is really time-consuming, not to mention it'll burn a huge hole in your wallet. (& that can really hurt especially if you have a pretty wallet like I do)

I don't really like going to salons because I feel like they screw up the colour I want ALOT, therefore I turn to boxed hair dyes. They're not that bad actually, in fact I prefer it over salons.

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Schwarzkopf's Brilliance Luminance Hair Dye (Red Passion)
These ones from Schwarzkopf are actually for those with dark hair, which is perfect for my really dark asian hair.
This is actually their new formula because they've added in a capsule filled with Diamond Gloss Serum that apparently helps to provide a much more vibrant colour. 
I got this for about $12.99 I think? And my hair is at that length where it's not exactly medium but not long as well, so just to be sure, I got two boxes.

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
This is what you'll find when you open the box:
1. Tube of colour cream
2. Bottle of developer
3. Tube of conditioner
4. Gloves (which I've left out. I don't use them, ever cause it never fits me)

I already have a hair-dye(ing) kit with me which includes the mixing bowl and a brush. It's not necessary but I just think it's easier than using the bottle.
So first, I emptied the developer into the mixing bowl.

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Then I added the colour cream. Try to squeeze out as much as you can, because this is what's gonna give it colour.

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Added in the gloss serums that were provided in the box, and started mixing it and this is the colour I got.

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Don't worry, it looks a little light now but it'll get darker and more red after awhile.

Just try your best to get all the hair dye onto every part of your hair.
Separating your hair into 4 sections really helps, and having someone else to do it for you is a big plus.
My boyfriend was having his exams, so I had to go at it, solo.

I left the hair dye in for about 45 minutes, because I know I have really stubborn hair. If you've got really weak/brittle/damaged hair then please don't leave it on for that long because it'll get damaged even more.
Then I washed it out and applied the conditioner that was provided in the box.

Before:

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
After:

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
 So that's my hair after I washed it and did a little blow-drying.
*Note: Didn't use bleach to get these results. I repeat, NO BLEACH 
My hair is naturally a little frizzy and wavy. I didn't want to curl it or straighten it cause I think that would give you guys a false look on the results.
I always feel betrayed whenever I see amazing results online, and then find out that it just looks great because they curled or straighten it with an iron.

I really really love the results.
The colour is so vibrant and red. And this hair dye doesn't dry out my hair at all, in fact it feels so soft and smooth.
Definitely going to stick to this one for a really long time, at least till' I can find a better one.

THE FINAL VERDICT
Pros:
Colour is very vibrant
Doesn't dry out hair

Cons:
Doesn't last long (red never lasts long)
Smell may be strong for some

Packaging: 8/10
Ease of use: 8/10
Effectiveness: 10/10
Affordability: 7/10
Repurchase: Definitely!

Review Schwarzkopf Brilliance Luminance Red Passion Hair Dye
Remember to use heat protectant whenever you're dealing with heat because it really helps in keeping your hair healthy and prevents it from drying out or getting damaged. 
Like this NAK Thermal Shield I got in my June Lust Have It beauty box.

Also, you've got to use shampoo and conditioner specifically for colour-treated hair or else your red is going to fade like the wind!

Well, I hope you guys liked this review/tutorial.
Till' next time!
Have a nice day everyone.

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40 comments

  1. Oh wow, this red color dye out with super obvious result! Thanks for sharing this great and affordable brand to us!

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    1. Yeah, this was really great! :) You're very welcome :)

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  2. This is very nice for DIY experience, which store you got it from? I might ask my friend to buy one for me

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    1. Thank you :) You can get this at any drugstore in Australia. I usually get mine from Chemist Warehouse cause they always have sales for this hair dye :)

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  3. Nice color. i bet it would be even better if you try the ombre color

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    1. Thank you! :) I KNOW RIGHT. But I didn't think about that when I did this. haha

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  4. Replies
    1. Thank you :) no worries, do check it out. They've got many other colours as well!

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  5. Thanks for such a informative review. T\Your shade is really vibrant and I bet it attracts lots of attention.

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    1. You're welcome :) Haha a little bit because it's really bright!

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  6. Want to due hair, find you can ah ? Hehehehe. Jk jk.. nice color babe :)

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    1. HAHA COME COME! I don't mind, if you trust me ;) thanks babe xx!

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  7. The colour looks wild but suits you well. Gonna dye my hair too with the steps that you had taught us.

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    1. Thank you so much :) it's pretty easy so I hope it all goes well with you!

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  8. wow, DIY at its best. looking good there, so bright and vibrant.

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  9. Wow~ The result looks not bad! It's been a long long time since I DIY for the hair dye.

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    1. Thanks :) haha I DIY my hair ever since I got out of high school. I've only been to salon to dye my hair ONCE and it was a disaster.

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  10. I loved this shade! I dare not use chemical colors though and prefer henna.

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    1. Thanks! I have to use chemicals because henna won't work for my hair. My hair is really way too dark for it!

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  11. u r so good in DIY. I can't do it as the color will always turn out imbalance. :(

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    1. Thank you :) Maybe cause I've had lots of practice. I not only dye my own hair, but my mum and my friends too!

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  12. Love the bright shade on you! The color is so balance too >.< I can only use bubble dye haha!

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    1. Thank you so much! Hehe yeah I've had practice :) Bubble Dyes are really great but I feel like the colour doesn't deposit as much as these types

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  13. Love the color payout that the product did for your hair strands. It looks really good and doing a DIY on this can't be all that easy. Kudos for doing it well :)

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    1. Thank you so much :) I've had practice. haha

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  14. The Colour is so strong I can't believe it is a home diy dye! Is it due to the fact that the natural light makes it look so bright?

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    1. Yes! I'm sure natural lighting contributes to it but even at night you can tell I have bright red hair :)

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  15. Lovely shade of red... And it does what it says.. how amazing... Will look into this

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  16. love the red colour too! will check out the product. :)

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    1. Haha thanks :) Yes it's a really good product! Colour payoff is amazing

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  17. I always dye my own hair haha, but I have not seen this Malaysia. Is it available here?

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    1. Haha yeah it's just a lot cheaper than going to salons. Sorry but I have no idea. When I go back home, I'll be sure to keep a look out for you :)

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  18. I read so many good reviews about this brand, plan to give it a try as well :)

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    1. That sounds great! :) Let me know if you're unsure or need any help :)

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  19. i like the colour and it suit you too ! i didnt dye my hair for a long time..is time to do it before CNY XD

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    1. Thank you so much :) haha this colour is perfect too because very "ang" ;)

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  20. The colour looks great on you! Your skills not bad wey! How do you manage to match your ends so well!! :O

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    1. Thank you :) Well I get two boxes for hair length shoulders and below so that there's enough to fully saturate the ends and the entire hair so the colour is even :)

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